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April , 2007 |
In a strategic move to consolidate its market leading position in the Kingdom, Fujitsu Siemens Computers have announced its partnership with Saudi Arabia’s leading IT services distributor, BDL Co.
As a key element of the new partnership BDL will offer Fujitsu Siemens Computers best-in-class AMILO range of notebook PC’s. The AMILO range will be on display at Saudi GITEX 2007, taking place in Riyadh from April 15-19, 2007.
“We are delighted to announce our partnership with BDL,” said, Sascha Haake, Director SME & Channel, Fujitsu Siemens Computers. “This partnership is a strategic move for Fujitsu Siemens Computers, as Saudi Arabia is a significant market for us. BDL’s extensive reach through the Kingdom, its robust infrastructure, and long-standing relationships with its customers, made them the obvious choice. We are certain that with BDL’s support, we will strengthen our position and expansion efforts throughout the Kingdom.
Established in 1998, BDL is one of the leading IT distributors in Saudi Arabia, and operates five strategically located branches in major cities in the Kingdom and Egypt.
Waleed Al Saud, President, BDL Co., said: “Our goal has always been to provide our business partners with the loyalty of an ally, and services to help run their businesses effectively. Our new role as distributor for Fujitsu-Siemens Computers creates an opportunity to demonstrate our capabilities and business acumen in the Kingdom. We aim to add value and leverage Fujitsu-Siemens Computers’ products throughout the region. ”
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